masa k maeda

Masa K Maeda
  • CEO and Founder
  • Company - Valueinnova


Masa K Maeda is one of the most esteemed and globally renowned experts on Lean-Agile transformation. He carries a global consulting experience of over 26 years, and has worked to transform and bring value to organizations all over the globe, including: fortune 500 companies, Silicon Valley startups and businesses of all shapes and sizes.

He’s also one of the founding members of Lean Kanban University, and is the creator of Serious LeAP: a Lean-Agile model built towards making organizations prosperous. He currently operates as the CEO and Founder of Valueinnova, and is working as a consultant with the Cutter consortium. He is also an active member of the steering committee of the Agile Testing Alliance, a registered teacher at the University of California at Berkeley and a noted global public speaker involved in Agile conferences and keynotes all over the globe.

Session Title

Enterprise and Business Maturity through Value-added Quantification with Kanban

Session Overview

Enterprises don't care about agility, they care about better business. Lean-Agile is a great way to improve business when the focus is on value generation and delivery, instead of focusing on methodological correctness only. This session is about understanding and applying behavioural economics, quantification and scientific method throughout the entire value chain and at all levels of the enterprise to mature the enterprise and the business.


Applied Quantitative Management

Workshop Overview

This workshop is based on Masa’s personal experience in using Kanban quantification to help accelerate Lean-Agile transformations, mature teams and organizations. This is inclusive of Executives, Managers, Team leaders and Team members. Participants are requested to bring your laptop or tablet.


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